MDI Scores Lottery License for Soccer’s Mexican National Team
Alpharetta, GA – August 30, 2011 – Lotteries now have a distinct and powerful means to connect with Mexican soccer fans, thanks to a new licensing agreement between MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (NASDAQ:SGMS), and Soccer United Marketing. The agreement gives MDI exclusive rights to provide lotteries with instant games featuring Mexican National Team logos, trademarks and player images. Prize options include team merchandise, tickets to team matches within the U.S. and grand prize trips to attend all games included in the team’s annual U.S. tour.
According to the Census Bureau’s American Community Survey, there were an estimated 31.7 million persons of Mexican origin living in the U.S. in 2009. Based on data from The Nielsen Company, soccer is by far the sport of choice for this demographic.
“This license gives lotteries a tremendous opportunity to reach out to the Mexican-American population,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “No other major sport attracts this demographic like soccer, and the Mexican National Team holds a special place in fans’ hearts. To offer them instant games with the chance to win merchandise and tickets to see their team play is pretty extraordinary.”
The Mexican National Team typically plays an average of five games per year in the U.S. During 2010, they played six matches in U.S. cities, and attendance averaged 66,000 per match. This year, the squad’s schedule features five games in the U.S. Schedules for the coming years have not yet been announced.
About Scientific Games
Scientific Games Corporation is a global leader in providing customized, end-to-end gaming solutions to lottery and gaming organizations worldwide. Scientific Games' integrated array of products and services include instant lottery games, lottery gaming systems, terminals and services, and internet applications, as well as server-based interactive gaming machines and associated gaming control systems. For more information, please visit our website at www.scientificgames.com.
About Soccer United Marketing
Founded in 2002, Soccer United Marketing (SUM) is the preeminent marketing soccer company in North America. SUM has the exclusive commercial rights to everything related to Major League Soccer (MLS) and U.S. Soccer Federation. SUM is also the official and exclusive marketing promoter of the Mexican National Team when on tour in the U.S., and handles the marketing and promotion of the CONCACAF Gold Cup™. Since 2008, SUM has had a long-term agreement with historic and giant soccer club FC Barcelona, consisting of U.S. tours for the Spanish team. SUM also has the marketing rights in the U.S. to the most popular Mexican team, Club Deportivo Guadalajara (Chivas).
Additionally, SUM created SuperLiga and the Pan-Pacific Championship, two international level soccer tournaments including teams from the MLS, Mexico and Asia. Beginning 2009, SUM established MLS Digital Properties, previously known as SUM Digital Network, the only advertising network of its kind. It covers every single aspect of the sport in the United States, allowing sponsors to reach millions of soccer fans through many advertising and sponsorship campaigns. All of these properties are represented by SUM’s motto: One Sport. One Company. For more info, visit: www.SUMworld.com.
In this press release the Company makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as “may,” “will,” “estimate,” “intend,” “continue,” “believe,” “expect,” “anticipate,” “could,” “potential,” “opportunity,” or similar terminology. These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those projected in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions; technological change; retention and renewal of existing contracts and entry into new or revised contracts; availability and adequacy of cash flows to satisfy obligations and indebtedness or future needs; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; inability to identify, complete and integrate future acquisitions; inability to complete the proposed acquisition of Barcrest Group Limited and Cyberview Technology CZ s.r.o.; inability to benefit from, and risks associated with, joint ventures and strategic investments and relationships; failure of the Company’s Northstar joint venture to meet the net income targets or otherwise realize the anticipated benefits under its private management agreement with the Illinois Lottery; seasonality; inability to identify and capitalize on trends and changes in the lottery and gaming industries; inability to enhance and develop successful gaming concepts; dependence on suppliers and manufacturers; liability for product defects; fluctuations in foreign currency exchange rates and other factors associated with foreign operations; influence of certain stockholders; dependence on key personnel; failure to perform on contracts; resolution of pending or future litigation; labor matters; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in the Company’s filings with the Securities and Exchange Commission, including under the heading “Risk Factors” in our periodic reports. Forward-looking statements speak only as of the date they are made and, except for the Company’s ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Scientific Games Corporation