Record turnover for Norsk Tipping

2010-02-03

“2009 was a record year for Norsk Tipping.  – Our task is to offer the Norwegian populace responsible and attractive games that create profits to be used for deserving social causes. Our turnover is an indicator of our success in achieving this objective”. – Managing Director Torbjørn Almlid.

*Gross turnover for Multix does not reflect a true picture in that the figure includes the re-investment of accumulated winnings

“We were helped in 2009 by the so-called “Grass Roots” share, which has contributed to our social engagement becoming even more visible to thousands of clubs and associations nationwide”, says Torbjørn Almlid.

In 2009 1.9 million Norwegians contributed to Norsk Tipping’s highest ever turnover. Turnover for traditional games was 10.9 billion kroner and the new Multix gaming terminals contributed with turnover after prizes were deducted of 156 millions. Through the Grass Roots allotments 520,000 players have contributed 210 million to small and large clubs and associations in their local communities.

“Norsk Tipping’s gaming terminals made a very healthy contribution to the growth in the Company’s net turnover, and we are extremely pleased with the results of the initial phase. The figures show that our concept for gaming terminals is gaining a firm foothold in the market, and this is very satisfying. Multix games will provide an excellent contribution to our total profits over time”, Almlid continues.

Turnover generated by the traditional Norsk Tipping games, excluding Multix, also showed good growth in 2009. It was the increase in turnover from Lotto, Viking Lotto, Flax and Joker that ensured that total turnover from the traditional games continued to rise.

“We are very pleased that these games are achieving an increase in turnover, but we are at the same time aware that several of our traditional lottery games are ripe for renewal and further development if they are to maintain their positions. It is also time to take a look at the games that are more vulnerable to competition, perhaps Oddsen in particular, where turnover showed a drop last year. Which make sit even more satisfying that Tipping is holding its own”, says Almlid.

“2009 was also a record year for the electronic channels. A steadily increasing number of players are discovering how practical and simple it is to play via the Internet or mobile telephone, and turnover in 2009 through electronic channels was 1 242 million kroner.

“Gaming through these channels is becoming increasingly important to us and has proven to be an effective and popular supplement to gaming at our agent’s facilities”, finishes Almlid.

Note to editor:
Winnings statistics at:
https://www.norsk-tipping.no/page?id=638

Local turnover figures are attached to the press release and are also available at:
https://www.norsk-tipping.no/page?id=342

Contact:

Magne Vikøren,
Press Spokesman                       
92 82 71 08