Iowa Lottery treats winners to exciting events in MDI prize warehouse
Alpharetta, GA – July 9, 2012 – MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (Nasdaq:SGMS), recently welcomed the Iowa Lottery, along with six winners and their guests, to MDI’s main Points for Prizes™ warehouse in Chicago for two Warehouse Dash® events hosted by the Lottery. The winners were selected randomly in two drawings held by the Lottery in conjunction with a 2nd Chance promotion. Three winners were selected in each drawing, with the first group attending their Dash event in May, and the other attending theirs in June.
Members of the Iowa Lottery’s VIP Club entered the Warehouse Dash drawings by submitting non-winning “Did I Win?” instant game tickets on the Lottery’s website. A total of 120,787 entries were received. The ticket entry portal and the Lottery’s VIP Club are components of MDI’s Properties Plus® player loyalty program, which MDI began providing for the Lottery last year.
“The Warehouse Dash promotion has been a popular one for our VIP Club members, and the winners were each treated to a great three-day, two-night trip to Chicago,” said Terry Rich, CEO of the Iowa Lottery. “What is really special about this promotion is the winners’ ability to customize their prizes. The prizes they take home from the Warehouse Dash are up to them.”
The Warehouse Dash contestants had 90 seconds to run through the aisles of the Properties Plus Points for Prizes® warehouse to collect items of their choice. Warehouse shelves were stocked with a wide variety of merchandise, from electronics, power tools and housewares to sporting goods, apparel and jewelry. Each winner was given the option to choose a proxy to run the “dash” for them, and they had one partner to assist them or their proxy in moving through the warehouse and collecting items in two large rolling carts. Prior to their 90-second “dash,” they were given 30 minutes to tour the warehouse and see the merchandise selection, so they could create a strategy for gathering the items they wanted the most.
Winners of the Iowa Lottery’s Warehouse Dash events took home televisions, computers, designer purses, home theater systems, game consoles, golf clubs, premium cookware sets and more. To read more about the Dash events and watch videos highlighting each one, please click here.
“There are hundreds of incredibly popular brand-name items across categories from personal fitness to high-end electronics in the Points for Prizes warehouse, so winners had a great selection to choose from,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “This was a unique and exciting opportunity the Iowa Lottery provided its players, and MDI was very gratified to play a role in it.”
The Points for Prizes store is an online store managed by MDI, and is open to all members of the Iowa Lottery’s VIP Club. Members accumulate points by entering qualifying tickets on the VIP Club website, and then can redeem their points for items in the Points for Prizes store.
About Scientific Games (www.scientificgames.com)
Scientific Games Corporation is a global leader in providing customized, end-to-end gaming solutions to lottery and gaming organizations worldwide. Scientific Games' integrated array of products and services includes instant lottery games, lottery gaming systems, terminals and services, and internet applications, as well as server-based interactive gaming machines and associated gaming control systems. For more information, please visit our website at www.scientificgames.com.
About the Iowa Lottery (www.ialottery.com)
The Iowa Lottery provides entertainment and prizes to its players while raising billions of dollars for state programs that benefit all Iowans. Since its creation in 1985, Lottery funds have been used in a variety of ways to enhance the state, including projects to create new recreation areas, support research at Iowa's public universities, benefit Iowa veterans, develop new products and techniques for agriculture, and promote tourism.
In this press release the Company makes "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as "may," "will," "estimate," "intend," "continue," "believe," "expect," "anticipate," "could," "potential," "opportunity," or similar terminology. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions; technological change; retention and renewal of existing contracts and entry into new or revised contracts; availability and adequacy of cash flows to satisfy obligations and indebtedness or future needs; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; inability to identify, complete and integrate future acquisitions; inability to benefit from, and risks associated with, strategic equity investments and relationships; failure of Northstar to meet the net income targets or otherwise realize the anticipated benefits under its private management agreement with the Illinois Lottery; seasonality; inability to identify and capitalize on trends and changes in the lottery and gaming industries, including the potential expansion of regulated gaming via the internet; inability to enhance and develop successful gaming concepts; dependence on suppliers and manufacturers; liability for product defects; fluctuations in foreign currency exchange rates and other factors associated with international operations; influence of certain stockholders; dependence on key personnel; failure to perform on contracts; resolution of pending or future litigation; labor matters; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in the Company's filings with the Securities and Exchange Commission, including under the heading "Risk Factors" in our periodic reports. Forward-looking statements speak only as of the date they are made and, except for the Company's ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Scientific Games Corporation