Iowa Lottery treats winners to exciting events in MDI prize warehouse

-20120502_Iowa_Lottery_LogoAlpharetta, GA – July 9, 2012 – MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (Nasdaq:SGMS), recently welcomed the Iowa Lottery, along with six winners and their guests, to MDI’s main Points for Prizes™ warehouse in Chicago for two Warehouse Dash® events hosted by the Lottery. The winners were selected randomly in two drawings held by the Lottery in conjunction with a 2nd Chance promotion. Three winners were selected in each drawing, with the first group attending their Dash event in May, and the other attending theirs in June.

Members of the Iowa Lottery’s VIP Club entered the Warehouse Dash drawings by submitting non-winning “Did I Win?” instant game tickets on the Lottery’s website. A total of 120,787 entries were received. The ticket entry portal and the Lottery’s VIP Club are components of MDI’s Properties Plus® player loyalty program, which MDI began providing for the Lottery last year.

“The Warehouse Dash promotion has been a popular one for our VIP Club members, and the winners were each treated to a great three-day, two-night trip to Chicago,” said Terry Rich, CEO of the Iowa Lottery. “What is really special about this promotion is the winners’ ability to customize their prizes. The prizes they take home from the Warehouse Dash are up to them.”

The Warehouse Dash contestants had 90 seconds to run through the aisles of the Properties Plus Points for Prizes® warehouse to collect items of their choice. Warehouse shelves were stocked with a wide variety of merchandise, from electronics, power tools and housewares to sporting goods, apparel and jewelry. Each winner was given the option to choose a proxy to run the “dash” for them, and they had one partner to assist them or their proxy in moving through the warehouse and collecting items in two large rolling carts. Prior to their 90-second “dash,” they were given 30 minutes to tour the warehouse and see the merchandise selection, so they could create a strategy for gathering the items they wanted the most.

Winners of the Iowa Lottery’s Warehouse Dash events took home televisions, computers, designer purses, home theater systems, game consoles, golf clubs, premium cookware sets and more. To read more about the Dash events and watch videos highlighting each one, please click here.

“There are hundreds of incredibly popular brand-name items across categories from personal fitness to high-end electronics in the Points for Prizes warehouse, so winners had a great selection to choose from,” commented Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “This was a unique and exciting opportunity the Iowa Lottery provided its players, and MDI was very gratified to play a role in it.”

The Points for Prizes store is an online store managed by MDI, and is open to all members of the Iowa Lottery’s VIP Club. Members accumulate points by entering qualifying tickets on the VIP Club website, and then can redeem their points for items in the Points for Prizes store.

About Scientific Games (

Scientific Games Corporation is a global leader in providing customized, end-to-end gaming solutions to lottery and gaming organizations worldwide. Scientific Games' integrated array of products and services includes instant lottery games, lottery gaming systems, terminals and services, and internet applications, as well as server-based interactive gaming machines and associated gaming control systems. For more information, please visit our website at

About the Iowa Lottery (

The Iowa Lottery provides entertainment and prizes to its players while raising billions of dollars for state programs that benefit all Iowans. Since its creation in 1985, Lottery funds have been used in a variety of ways to enhance the state, including projects to create new recreation areas, support research at Iowa's public universities, benefit Iowa veterans, develop new products and techniques for agriculture, and promote tourism.

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Scientific Games Corporation

Aimee Remey
Telephone: +1-212-754-2233