Arkansas Scholarship Lottery Points for Prizes® program enjoys record-breaking week
Alpharetta, GA – December 1, 2011 – The Points for Prizes program offered to players by the Arkansas Scholarship Lottery recently achieved a new record in player redemptions since its September 2009 launch. MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation (NASDAQ:SGMS), created and manages the program.
Points for Prizes, a component of MDI’s Properties Plus® player loyalty program, allows players to earn points by entering specified instant tickets into the Lottery’s players’ club website. Players may then redeem their points whenever they wish for a variety of rewards available in the Points for Prizes store.
During the week of November 7-13, players redeemed a total of 12,856,600 points for 1,501 items. This was the highest number of points ever redeemed for the Lottery in a week.
“We’re thrilled with these results,” said Julie Baldridge, Interim Director of the Arkansas Scholarship Lottery. “Arkansas lottery players have embraced this program and appreciate the added value and entertainment it provides them. We at the Lottery are happy, too, of course. Our membership numbers have grown significantly since the introduction of Points for Prizes. Keeping more players engaged with us means more revenue earned for scholarships in our state.”
“The Arkansas Scholarship Lottery was the first to launch the Points for Prizes program, and they’ve provided a great example of the impact it can have,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Consumers have come to expect and appreciate rewards programs from everyone they do business with, and lotteries can really benefit from this. If lotteries engage consumers with a value-packed program that rewards them for their loyalty, we strongly believe that this will increase proceeds for the good causes they support.”
MDI provides the players’ club website, the Points for Prizes online store and all rewards fulfillment from the store for participating lotteries. The Iowa Lottery was the second to launch the program, and it is currently being developed for the Tennessee Education Lottery and the Missouri Lottery.
About Scientific Games
Scientific Games Corporation is a global leader in providing customized, end-to-end gaming solutions to lottery and gaming organizations worldwide. Scientific Games' integrated array of products and services includes instant lottery games, lottery gaming systems, terminals and services, and internet applications, as well as server-based interactive gaming machines and associated gaming control systems. For more information, please visit our website at www.scientificgames.com.
About the Arkansas Scholarship Lottery
The purpose of the Arkansas Scholarship Lottery is to provide funding for the General Assembly to appropriate for scholarships and grants to Arkansas residents enrolled in public and private nonprofit two‐year and four‐year colleges and universities within the state. For more information about the Arkansas Scholarship Lottery, please visit myarkansaslottery.com.
In this press release the Company makes “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as “may,” “will,” “estimate,” “intend,” “continue,” “believe,” “expect,” “anticipate,” “could,” “potential,” “opportunity,” or similar terminology. These statements are based upon management’s current expectations, assumptions and estimates and are not guarantees of future results or performance. Actual results may differ materially from those projected in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; material adverse changes in economic and industry conditions; technological change; retention and renewal of existing contracts and entry into new or revised contracts; availability and adequacy of cash flows to satisfy obligations and indebtedness or future needs; protection of intellectual property; security and integrity of software and systems; laws and government regulation, including those relating to gaming licenses, permits and operations; inability to identify, complete and integrate future acquisitions; inability to benefit from, and risks associated with, joint ventures and strategic investments and relationships; failure of the Company’s Northstar joint venture to meet the net income targets or otherwise realize the anticipated benefits under its private management agreement with the Illinois Lottery; seasonality; inability to identify and capitalize on trends and changes in the lottery and gaming industries; inability to enhance and develop successful gaming concepts; dependence on suppliers and manufacturers; liability for product defects; fluctuations in foreign currency exchange rates and other factors associated with foreign operations; influence of certain stockholders; dependence on key personnel; failure to perform on contracts; resolution of pending or future litigation; labor matters; and stock price volatility. Additional information regarding risks and uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in the Company’s filings with the Securities and Exchange Commission, including under the heading “Risk Factors” in our periodic reports. Forward-looking statements speak only as of the date they are made and, except for the Company’s ongoing obligations under the U.S. federal securities laws, the Company undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
Scientific Games Corporation