World Lottery Association
Tailor your offer to match your market – Modern marketing methods for engaging your players
February 5 – 7, 2014
in cooperation with the European Lottery Association
Traditional boundaries between lottery marketing departments, distribution channels, advertising agencies, media companies, and ultimately the customer are being eroded at a breakneck speed. Brands must continue to be built on trust and goodwill, supplemented by the product offer, which must constantly be adjusted to grow target audiences' attention, interest, desire and action.
The evolving landscape presents a challenge for marketers who now need to be experts across ever changing media, and all this without losing any of their creative talents and deep game insights.
Our traditional marketing seminar in London will address how lotteries can survive and thrive in the new marketing ecosystem. You will hear about successful rebranding, revamping of old games, and new games being launched. Best practice lotteries will share their experiences with data modelling of jackpot games and others will show how they grow sales through price changes and new value propositions.
Take full advantage of your WLA membership to stay in tune with the times – register today to avoid disappointment!
All the world’s eyes will be turned to Brazil in June 2014, and we will be there!
The WLA, CIBELAE, and the EL are very pleased to announce a most exciting sports betting seminar at the heart of the sports world. Football will undoubtedly be the central topic of the seminar – especially in light of the dangers of match-fixing – but marketing of sports and sports wagering will also receive prominent coverage.
In addition, the WLA, CIBELAE, and the EL have been able to secure a limited number of tickets for a World Cup qualification match in Fortaleza on June 24! Tickets are limited, so if you don’t want to miss this unique opportunity of learning and living sports, register for the seminar today!
First half global lottery sales up 4.6%, buoyed by strong growth in Latin America and Asia Pacific
Following a sluggish start to the year, world lottery markets shook off their torpor and rebounded in the second quarter, resulting in a half-year on half-year increase in global sales of 4.6%. Latin American, Asia Pacific, and North American markets all performed strongly in the April–June period, while the African and European regions held steady.
Latin America was the star performer among the world’s lottery markets for the first half of 2013. Continuing on with the surge in growth witnessed in the first quarter of 2013, participating Latin American lotteries registered an aggregate increase in sales of 24.6% for the first six months of 2013, as against the first six months of 2012. Argentina’s Lotería Nacional Sociedad del Estado, which has recorded consistently strong sales growth since 2012, continued on with its now characteristically robust performance. It reported an increase in sales of 31% for the period January–June 2013, as against the period January–June 2012. The marked increase in sales at Lotería Nacional Sociedad del Estado can be partly attributed to modifications and improvements made to their product range, which has resulted in the provision of a better range of gaming offers to their customers. The strong performance of various concessions, such as the bingo halls of the city of Buenos Aires, also contributed to the increase in sales. For its part, Brazil’s Caixa Econômica Federal also enjoyed healthy sales growth, reporting an increase in sales of 12.5% for the first half of 2013, as against the first half of 2012. The growth in sales at Caixa Econômica Federal was bolstered by several special draws, including the inaugural Lotomania de Páscoa (Easter Lotto) draw.
Request for proposals (RFP)
To streamline the lottery procurement process, which is notoriously costly and time consuming, the WLA has worked with NASPL, operators, suppliers and independent consultants to develop a Best Practice for lottery RFPs. The Global RFP Best Practice provides comprehensive guidance and standardization of lottery procurements while fully accounting for the legislation in the respective lottery's jurisdiction. Following the Best Practice will make it simpler, faster and cheaper to develop a successful RFP, obtaining responsive proposals and conduct the evaluation of those proposals. To watch a short movie that explains how the complex RFP process can be simplified with the WLA RFP Template, please click on the thumbnail or read more.
The World Lottery Summit 2012 in Montreal, Canada
Videos of WLS 2012 keynotes now available in the member section of the WLA website (requires login).
Selected presentations and videos of the business program, including the keynote addresses, have now been made available for download in the member section of the WLA website (requires login). Relive keynote speaker Chantal Petitclerc's fascinating account of her life story or get to grips with the concept of "Creating Shared Value", renowned business authority Michael Porter's far-reaching vision for the future of corporate social responsibility. With some real treasures in the business program, taking the time to review the presentations available for streaming or download will surely be worth your while.
With more than 1500 delegates, a packed business program, nearly 50 exhibitors at the trade show, and a fabulous social program, the WLS 2012 Convention and Trade Show in Montreal, Canada, was not only one of the largest lottery conventions ever, it set a benchmark for future lottery events. Feedback on the summit has been overwhelmingly positive, with numerous participants expressing their deep appreciation for this unprecendented event.
The theme for WLS 2012 was "a world of opportunities à la Montréal", reflecting the world of opportunities arising from the rapid pace of change in the lottery industry, and the world of opportunities that awaited attendees in multicultural, cosmopolitan Montreal. For additional post-convention information about WLS 2012, see the convention and trade show web site at www.wls2012.com.
The WLA Security Control Standard: 2012 (WLA-SCS:2012)
We are pleased to announce that the WLA-SCS:2012 standard was formally approved by the delegates of the WLA biennial General Meeting on September 12, 2012 in Montreal, Canada, and is now available for distribution. The WLA-SCS:2012 incorporates new sector-specific controls for the secure operation of Internet and interactive sales and gaming services as well as the secure handling of gaming operations. It replaces the previous version of the standard, WLASCS:2006, and all other versions released prior to the 2006 edition. The new standard documentation, as well as the accompanying Guide to Certification for the WLA Security Control Standard: 2012 can be downloaded in the security section of this website.
The Guide to Certification for the WLA Security Control Standard: 2012
To accompany the newly released WLA-SCS:2012 standard documentation, a new WLA Guide to Certification for the WLA Security Control Standard: 2012 has been published and is now available. The new guide provides the most up-to-date and comprehensive explanation of the WLA-SCS:2012 certification process. It is a useful aid for WLA members and associate members seeking to be certified to the WLA-SCS:2012, for qualified professionals seeking to be recognized as WLA accredited auditors, and for WLA accredited auditors seeking to undertake audits of WLA members and associate members applying for WLA-SCS:2012 certification. The Guide to Certification for the WLA Security Control Standard: 2012 as well as the WLA-SCS:2012 standard documentation can be downloaded in the security section of this website.
The WLA Responsible Gaming Framework Submission Guide 2012-2013
The 2012-2013 edition of the Responsible Gaming Framework Submission Guide was presented at the World Lottery Summit 2012 in Montreal, Canada, in September 2012. As in the previous editions of the guide, this third edition tells you everything you need to know in order to complete your submission for each level of the WLA Responsible Gaming Framework (RGF). The guide revises both the 2009 and the 2010-2011 editions of the same document, and provides the most up-to-date and comprehensive explanation of RGF certification available. Also included in this latest edition is a description of the recertification process that will be of interest to a number of certified member lotteries seeking recertification. The 2012-2013 edition of the Responsible Gaming Framework Submission Guide can now be downloaded in English, Spanish, and French from the Responsible Gaming section of this website.
WLA RGF best practices: Also in the member section of the website we have posted a number of RGF best practice documents for downloading. From case studies to sample submissions these documents can be useful in helping you prepare for and complete your WLA RGF submission.
WLA and FIFA Early Warning System (EWS) GmbH renew cooperation contract
In 2005, the WLA and FIFA formally agreed to work together to protect and maintain the integrity of football and to safeguard the WLA members' betting systems and products. In July 2007, Early Warning System GmbH, a company founded specifically for this purpose with its own staff and offices in Zurich, was contracted to undertake this task and started the relevant work on July 1, 2007. FIFA extended its early warning system for monitoring sports betting to take in the preliminary competition for the 2010 FIFA World Cup™.